Liderar el cambio organizacional en un mundo ágil

At first glance, a simple design can go unnoticed by eyes that are unwilling to contemplate the complexity behind it. Over these subjectivities, there’s something we can all agree on and it’s that good design always tells a story.

  • Design

    Book Cover

  • Client

    PMLA

STORYTELLING

The concept

If you work at a software factory like me, you probably already know about agile methodologies or have heard someone mention them by now. It seems like a modern concept, but the truth is that the first SCRUM model was diagrammed in… 1986! however, it wasn’t until 1995 that it was named this way.

This information defines methods that -at that time- were only applied by large companies, the only ones with global reach. They needed to innovate their product or service really fast before their competition did. Nowadays it is quasi-mandatory that even the smallest ventures are trained in project management methodologies in order to maintain their differential compared to the rest of the competitors, who are present at their prospect’s smartphone via internet.

Leaving the history classes aside, it’s very sad to see how some businesses have gone bankrupt in this pandemic situation for not having at least one digital transformation project on scope at the short term. It’s this sense of urgency that has brought these methodologies back to the surface, exponentially demonstrating their value in recent years.

For this reason, I wasn’t surprised that this job has arrived at my desk, designing the cover of a book that teaches the potential of agile methodologies whose versioning is planned putting them into practice, since this book will be available at its launch on its MVP version (If you have no idea what I’m talking about, this book is for you).

(Español) Usain Bolt
(Español) Usain Bolt

If you work at a software factory like me, you probably already know about agile methodologies or have heard someone mention them by now. It seems like a modern concept, but the truth is that the first SCRUM model was diagrammed in… 1986! however, it wasn’t until 1995 that it was named this way.

This information defines methods that -at that time- were only applied by large companies, the only ones with global reach. They needed to innovate their product or service really fast before their competition did. Nowadays it is quasi-mandatory that even the smallest ventures are trained in project management methodologies in order to maintain their differential compared to the rest of the competitors, who are present at their prospect’s smartphone via internet.

Leaving the history classes aside, it’s very sad to see how some businesses have gone bankrupt in this pandemic situation for not having at least one digital transformation project on scope at the short term. It’s this sense of urgency that has brought these methodologies back to the surface, exponentially demonstrating their value in recent years.

For this reason, I wasn’t surprised that this job has arrived at my desk, designing the cover of a book that teaches the potential of agile methodologies whose versioning is planned putting them into practice, since this book will be available at its launch on its MVP version (If you have no idea what I’m talking about, this book is for you).

That’s great but… Why is Usain Bolt up there!?

Because i’m calling your attention little by little, perhaps it first was the ‘hero’ of the case study, then you scrolled down to know more, you saw Usain Bolt and started reading that first paragraph thinking that the connection was there. If that was the case, that was evil and I apologize, but at least now you know what the book is about! (wink).

Or maybe you performed a sweep and realized that your question is explicitly at the first sentence of this second paragraph and you started from here (you’re welcome). One sure thing is that nothing is random and the answer to your question is that the SCRUM stages are homonymous to Bolt’s discipline, the sprint.

The success of a SCRUM project depends a lot on the correct execution of its sprints. Usain Bolt maintains to this day the 100 and 200 meter sprint world record with a time of 9.58» and 19.19» respectively and he is the undisputed leader of this discipline. The character on the cover is based on his stance while executing his formidable sprint. If instead, I’d given all the prominence to the traditional circular arrows that represent this methodology -present on this cover, subtly revealed by the orange gradient- that would’ve been the most predictable way to proceed and therefore was the first idea that I discarded.

At the background, you can also appreciate the track he’s running on, this is related to the different tracks that may be present at the different variations of Agile, but we’ll leave that class for the next one. Thanks for your attention!

That’s great but… Why is Usain Bolt up there!?

Because i’m calling your attention little by little, perhaps it first was the ‘hero’ of the case study, then you scrolled down to know more, you saw Usain Bolt and started reading that first paragraph thinking that the connection was there. If that was the case, that was evil and I apologize, but at least now you know what the book is about! (wink).

Or maybe you performed a sweep and realized that your question is explicitly at the first sentence of this second paragraph and you started from here (you’re welcome). One sure thing is that nothing is random and the answer to your question is that the SCRUM stages are homonymous to Bolt’s discipline, the sprint.

The success of a SCRUM project depends a lot on the correct execution of its sprints. Usain Bolt maintains to this day the 100 and 200 meter sprint world record with a time of 9.58» and 19.19» respectively and he is the undisputed leader of this discipline. The character on the cover is based on his stance while executing his formidable sprint. If instead, I’d given all the prominence to the traditional circular arrows that represent this methodology -present on this cover, subtly revealed by the orange gradient- that would’ve been the most predictable way to proceed and therefore was the first idea that I discarded.

At the background, you can also appreciate the track he’s running on, this is related to the different tracks that may be present at the different variations of Agile, but we’ll leave that class for the next one. Thanks for your attention!

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The author

Antonio de los Campos was born in 1979, in Montevideo, Uruguay. He has a degree in Economic Sciences from UDELAR (Uruguay). He has a Masters Certificate in Project Management from the Business School of the University of Wisconsin (United States) and an International Diploma in Business from the University of Cambridge – International Examination.

He completed the Managing Organizational Change Executive Development Program at the Business School of Michigan State University (United States) and holds the PMP® and Scrum Master certifications.

He is the founder of Project Management Latin America (PMLA) and has developed extensive experience as Marketing and Strategic Planning manager at organizations of regional and global scope, in which he led important processes of organizational change. He is the author of «Lunes 08:30 – Un puente entre la teoría y la práctica de la gestión de proyectos.» (Monday 08:30 – A bridge between the theory and practice of project management.). He has written numerous articles for prestigious national and international publications and lectures in different countries in Latin America.

The book

Touring Latin America every year, working, teaching courses and giving conferences, has given me the possibility of being in permanent contact with executives from various industries and knowing first-hand the needs, difficulties and opportunities they perceive in the organizations they lead.


On the one hand, they tell me about the need to generate a profound change in their organization: "We need to make very big changes and become an agile company, we cannot continue operating in the same way... world has changed." And, on the other hand, when implementing projects they often tell us: «I want it to be managed with an agile methodology».

Clearly, the current business context has generated a deep sense of urgency for change in organizations and the characteristics of the offer and demand for solutions make agile methodologies very useful for developing, delivering and maintaining aligned proposals. to the needs, desires and expectations of customers, in a world that revolutionizes.


Additionally, I have perceived a lot of confusion in relation to everything that has to do with agility and a great lack of information in relation to tools and models to lead organizational change. In this sense, this book tries to help the reader to gain conceptual clarity and to provide concrete tools and guides to lead organizational changes and manage agilely.


-Antonio de los Campos

About PMLA

PMLA® is one of the few organizations in Latin America with exclusive dedication to project management. In the last 10 years we have trained more than 5,000 executives and have contributed to planning and managing multi-million dollar, mission critical projects, which involve large work teams, in the main industries.

Our purpose is to help people and organizations develop their potential and achieve their vision through project management.

Visit pmla.biz

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The author

Antonio de los Campos was born in 1979, in Montevideo, Uruguay. He has a degree in Economic Sciences from UDELAR (Uruguay). He has a Masters Certificate in Project Management from the Business School of the University of Wisconsin (United States) and an International Diploma in Business from the University of Cambridge – International Examination.

He completed the Managing Organizational Change Executive Development Program at the Business School of Michigan State University (United States) and holds the PMP® and Scrum Master certifications.

He is the founder of Project Management Latin America (PMLA) and has developed extensive experience as Marketing and Strategic Planning manager at organizations of regional and global scope, in which he led important processes of organizational change. He is the author of «Lunes 08:30 – Un puente entre la teoría y la práctica de la gestión de proyectos.» (Monday 08:30 – A bridge between the theory and practice of project management.). He has written numerous articles for prestigious national and international publications and lectures in different countries in Latin America.

The book

Touring Latin America every year, working, teaching courses and giving conferences, has given me the possibility of being in permanent contact with executives from various industries and knowing first-hand the needs, difficulties and opportunities they perceive in the organizations they lead.


On the one hand, they tell me about the need to generate a profound change in their organization: "We need to make very big changes and become an agile company, we cannot continue operating in the same way... world has changed." And, on the other hand, when implementing projects they often tell us: «I want it to be managed with an agile methodology».

Clearly, the current business context has generated a deep sense of urgency for change in organizations and the characteristics of the offer and demand for solutions make agile methodologies very useful for developing, delivering and maintaining aligned proposals. to the needs, desires and expectations of customers, in a world that revolutionizes.


Additionally, I have perceived a lot of confusion in relation to everything that has to do with agility and a great lack of information in relation to tools and models to lead organizational change. In this sense, this book tries to help the reader to gain conceptual clarity and to provide concrete tools and guides to lead organizational changes and manage agilely.


-Antonio de los Campos

About PMLA

PMLA® is one of the few organizations in Latin America with exclusive dedication to project management. In the last 10 years we have trained more than 5,000 executives and have contributed to planning and managing multi-million dollar, mission critical projects, which involve large work teams, in the main industries.

Our purpose is to help people and organizations develop their potential and achieve their vision through project management.

Visit pmla.biz

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