Sr. Product Designer at
Sr. Product Designer at
An energetic designer with 7 years of experience, currently working as a Product Designer at UPshow, a company based in Chicago. Here, I dedicate myself to the creation and validation of new functionalities for the product. My skillset consists of conducting research and user testing, creating wireframes, high-fidelity prototypes, user journeys, personas and other relevant UI/UX/IxD artifacts. Less frequently I also work in animation, illustration and audiovisual editing in general. I back up my hard skills with theory, this allows me to transfer my knowledge to teammates and spread the design-oriented culture across the company.
I'm also a freelance web developer, my knowledge in frontend technologies facilitates collaboration with developers, helping them to carry out deliverables with great fidelity to the design while respecting the design system.
My experience collaborating with developers, marketers, internal and external skakeholders ensures that decision making aligns the needs of the business with those of the users, creating memorable experiences.
Build, measure and learn. I have worked in both modalities, design as an 'agency' within the company and also as an embedded designer within a multidisciplinary team. Both in a software factory and in a single product company, always within agile frameworks, these being where my work flows more naturally. My preferred variant is Dual-track –very similar to Double Diamond– which consists of the designers their delivery discovery track while supporting the developer's work on their delivery track.
An energetic designer with 7 years of experience, currently working as a Product Designer at UPshow, a company based in Chicago. Here, I dedicate myself to the creation and validation of new functionalities for the product. My skillset consists of conducting research and user testing, creating wireframes, high-fidelity prototypes, user journeys, personas and other relevant UI/UX/IxD artifacts. Less frequently I also work in animation, illustration and audiovisual editing in general. I back up my hard skills with theory, this allows me to transfer my knowledge to teammates and spread the design-oriented culture across the company.
I'm also a freelance web developer, my knowledge in frontend technologies facilitates collaboration with developers, helping them to carry out deliverables with great fidelity to the design while respecting the design system.
My experience collaborating with developers, marketers, internal and external skakeholders ensures that decision making aligns the needs of the business with those of the users, creating memorable experiences.
Build, measure and learn. I have worked in both modalities, design as an 'agency' within the company and also as an embedded designer within a multidisciplinary team. Both in a software factory and in a single product company, always within agile frameworks, these being where my work flows more naturally. My preferred variant is Dual-track –very similar to Double Diamond– which consists of the designers their delivery discovery track while supporting the developer's work on their delivery track.
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Insights Design Process
AR for UPshow
Martín Sabella
Project Management Latin America
Ferrando & Asociados
