Joaquín Batista

Sr. Product Designer at
heroillus
heroillus

Joaquín Batista

Sr. Product Designer at
ABOUT MYSELF

Multidisciplinary designer based in Uruguay

PRESENT DAY

Product Designer

An energetic designer with 7 years of experience, currently working as a Product Designer at UPshow, a company based in Chicago. Here, I dedicate myself to the creation and validation of new functionalities for the product. My skillset consists of conducting research and user testing, creating wireframes, high-fidelity prototypes, user journeys, personas and other relevant UI/UX/IxD artifacts. Less frequently I also work in animation, illustration and audiovisual editing in general. I back up my hard skills with theory, this allows me to transfer my knowledge to teammates and spread the design-oriented culture across the company.
I'm also a freelance web developer, my knowledge in frontend technologies facilitates collaboration with developers, helping them to carry out deliverables with great fidelity to the design while respecting the design system.
My experience collaborating with developers, marketers, internal and external skakeholders ensures that decision making aligns the needs of the business with those of the users, creating memorable experiences.
METHODOLOGY

Lean UX on Agile environments

Build, measure and learn. I have worked in both modalities, design as an 'agency' within the company and also as an embedded designer within a multidisciplinary team. Both in a software factory and in a single product company, always within agile frameworks, these being where my work flows more naturally. My preferred variant is Dual-track –very similar to Double Diamond– which consists of the designers their delivery discovery track while supporting the developer's work on their delivery track.

Multidisciplinary designer based in Uruguay

PRESENT DAY

Product Designer

An energetic designer with 7 years of experience, currently working as a Product Designer at UPshow, a company based in Chicago. Here, I dedicate myself to the creation and validation of new functionalities for the product. My skillset consists of conducting research and user testing, creating wireframes, high-fidelity prototypes, user journeys, personas and other relevant UI/UX/IxD artifacts. Less frequently I also work in animation, illustration and audiovisual editing in general. I back up my hard skills with theory, this allows me to transfer my knowledge to teammates and spread the design-oriented culture across the company.
I'm also a freelance web developer, my knowledge in frontend technologies facilitates collaboration with developers, helping them to carry out deliverables with great fidelity to the design while respecting the design system.
My experience collaborating with developers, marketers, internal and external skakeholders ensures that decision making aligns the needs of the business with those of the users, creating memorable experiences.
METHODOLOGY

Lean UX on Agile environments

Build, measure and learn. I have worked in both modalities, design as an 'agency' within the company and also as an embedded designer within a multidisciplinary team. Both in a software factory and in a single product company, always within agile frameworks, these being where my work flows more naturally. My preferred variant is Dual-track –very similar to Double Diamond– which consists of the designers their delivery discovery track while supporting the developer's work on their delivery track.

Eventos destacados en mi carrera

  • 02/03/2015
  • 06/13/2016
  • 11/16/2016
  • 11/16/2016
STUDY CASES

Work

Insights Design Process

Project Management Latin America

Ferrando & Asociados

Liderar el cambio organizacional en un mundo ágil

I WRITE OCCASIONALLY

Latest from my blog

CONTACT

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    UX

    Insights Design Process

    • Design

      UX

    Ir al proyecto
    March 3, 2021

    AR for UPshow

    XR, standing for extended reality has come a long way. While at first it’s market value wasn’t clear, this technology kept evolving and a…

    • Design

      UI/UX Design

    • Client

      UPshow

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    May 15, 2020

    Martín Sabella

    They’ve been conducting Real Estate rental, property sales and property management businesses for more than 25 years. With the solvency acquired, they provide their…

    • Design

      Web

    • Client

      Martín Sabella

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    Project Management Latin America

    (Español) PMLA® es una de las pocas organizaciones en América Latina con dedicación exclusiva a la gestión de proyectos. En los últimos 10 años…

    • Design

      Web Design

    • Client

      PMLA

    Ir al proyecto
    June 3, 2020

    Ferrando & Asociados

    Uruguayan forestry company dedicated to consulting and process automation.

    • Design

      Web

    • Client

      Ferrando & Asociados

    Ir al proyecto

    Liderar el cambio organizacional en un mundo ágil

    At first glance, a simple design can go unnoticed by eyes that are unwilling to contemplate the complexity behind it. Over these subjectivities, there’s…

    • Design

      Book Cover

    • Client

      PMLA

    Ir al proyecto